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E-commerce

February 27, 2023
E-commerce

Study shows online friendships drastically increase E-commerce purchases

Brands are adapting to the findings by making every social interaction between their users more profitable.

image from company called online shop
January 3, 2023
Artificial intelligence/Business/E-commerce

Retail stores are using AI to monitor customer behaviour and improve store layouts

Businesses can use in-store cameras and artificial intelligence to better understand customer behaviour and design shop layouts that will increase sales.

May 16, 2022
E-commerce/Gender studies/Marketing/Neuroscience

He thought, she bought: males and females activate different brain regions when shopping online

Study finds differences in neural activity between males and females when viewing e-commerce websites.

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About Breakthrough

Breakthrough’s mission is simple: Explain research. We facilitate the communication of scientific knowledge between academics and laypeople by turning the latest discoveries from academic journals into easy-to-digest articles, videos and podcasts that can be understood by the general public.

Breakthrough is managed by Neliti.

About Breakthrough

Breakthrough’s mission is simple: Explain research. We facilitate the communication of scientific knowledge between academics and laypeople by turning the latest discoveries from academic journals into easy-to-digest articles, videos and podcasts that can be understood by the general public.

Breakthrough is managed by Neliti.

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