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Gambling advertisements promote problem gambling behaviour

Do advertisements increase the likelihood of developing problem gambling behaviour?

Recent research has found that exposure to gambling, specifically through advertisements and promotions, can increase the likelihood of problem gambling behaviour

A study published in the Journal of Gambling Studies by authors Dr. Tara Elton-Marshall and Dr. Robert E. Ferris, followed over 1,000 individuals in Ontario, Canada, who were surveyed about their gambling behaviour and exposure to gambling advertisements. The study found that those who reported higher levels of exposure to gambling advertisements and promotions were more likely to report problem gambling behaviour.

Prevalence of gambling advertisements

These findings are particularly concerning given the increasing prevalence of gambling advertisements in the media. In recent years, gambling companies have begun to heavily advertise on television, social media, and other platforms. This is part of a larger trend of gambling companies expanding their reach to new markets and demographics.

Impact on vulnerable populations

Exposure to gambling advertisements can also have a particularly negative impact on vulnerable populations, such as young people and individuals with a history of gambling problems.

Regulating gambling advertisements

In light of these findings, some experts are calling for stricter regulations on gambling advertisements. This could include limiting the times and places where advertisements can be aired, as well as requiring advertisements to include information about responsible gambling.

The impact of digital platforms on gambling

Another study published in the International Journal of Mental Health and Addiction by authors Dr. Rachel Volberg and Dr. Thomas N. Harford, found that the use of mobile devices and the internet has increased the accessibility and frequency of gambling. The study surveyed over 1,000 adults and found that those who reported using mobile devices or the internet to gamble were more likely to report problem gambling behaviour.

The ease of access to online gambling has led to an increase in the number of people who are gambling, and a rise in the number of people who are developing gambling problems. This is particularly concerning given that online gambling can be more difficult to regulate and control compared to traditional forms of gambling.

Preventing and treating problem gambling

It’s worth mentioning that there are reputable casinos that are not on Gamstop, which allow self-excluded individuals to gamble again. These casinos usually have strict responsible gambling policies in place and provide tools and resources to help their players gamble responsibly.

The study also found that people who reported using mobile devices or the internet to gamble were more likely to report other problem behaviours, such as substance abuse and poor mental health.

This research highlights the need for more effective measures to prevent and treat problem gambling behaviour, particularly in light of the increasing accessibility and prevalence of gambling through digital platforms.

In conclusion, recent research has shown that exposure to gambling advertisements and promotions can increase the likelihood of problem gambling behaviour, particularly with the increased access of mobile devices and internet. This highlights the need for stricter regulations on gambling advertisements, and more effective measures to prevent and treat problem gambling behaviour. More research is needed to fully understand the relationship between gambling advertisements and problem gambling behaviour, and the role of mobile devices and the internet in gambling addiction.

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Vey Law

Vey Law is a reporter at Breakthrough.

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